The team and I conceptualized a fun way to market LeGARDE L-Carnitine, an energy supplement, to an unexpected group of people — the gamers.
I created the campaign name and the event structure.
Garde is one of the characters I created to act as a marshall and the NPC gamers meet to access a quest.
Elle is the second marshall I created, they're Garde's partner and the NPC gamers meet to access a quest.
Dr. Deplete is the villain in this game. We asked him to go around the convention, taunting the gamers into action.
Some social media posts for the event
A snippet of the script I created for the event from start to finish.
